Manufacturer to Consumer (M2C) the Way Forward

By Joachim Sebastian, CEO & Founder of Everpeaks

The Evolution of eCommerce

For the last 20 years, we have seen eCommerce essentially and entirely revolutionised retail. eCommerce companies grew in numbers, out of necessity and to ensure that they are able to compete with their competitors that have turned to eCommerce on top of their brick and mortar existence.

But now, there’s a new trend and it appears that the lines that differentiates between B2B and B2C are blurring. More and more, we are seeing the trend of manufacturers being aggressively reinventing themselves by selling direct to consumers too!

With better technology, communication tools and an evolving distribution business model, manufacturers are willing to jump onto the eCommerce bandwagon.

For decades, most manufacturers do not sell directly to consumers, but the situation is becoming more common now. Getting to the consumers via wholesalers was traditionally the only way for manufacturers to get their products to consumers with wholesalers providing infrastructure, manpower and retail space. This scenario has definitely changed.

What Does Everpeaks® Do?

The emerging trend that is stealing the spotlight as the next big thing is M2C, or Manufacturer to Consumer Commerce. Previously, manufacturers selling direct required a massive capital investment but now with the inadvertent presence of technology, the investment needed is much smaller. Direct sales can be a powerful way to increase profit and strengthen control of the brand, however it is not without risk.

If you are in the business, you will immediately understand and realize that the shifts that we are witnessing are more than just a trend. It is in fact a growing ecosystem.

The amount of interaction consumers have with the brands they love is growing at an exponential rate. M2C companies are capitalising on this shift by focusing their time and effort on customer experience over logistics.

The result has been an overwhelmingly positive consumer response, which is in turn helping fuel new brands entering into the space. As the industry evolves it is clear that developments will be closely tied to the consumer groups that drive demand.

However, this is not a straightforward effort - Being a manufacturer side of the coin, a formulation needs to be in place that includes the integration of many things.

Seizing the opportunity, Everpeaks® decided to be the changemaker that connects manufacturers from the rest of the world, to Southeast Asia via their facility based in Malaysia which is geographically positioned at the heart of Southeast Asia.

With strong partnerships with global leaders in the eCommerce industry being the first Southeast Asian Amazon Service Partner Network Member, the first Malaysian eBay Channel Partner and the Malaysian Community Partner for Payoneer, Everpeaks® will be the right partner to work with.

Everpeaks® is a fast growing multi-channel eCommerce solutions provider that consists of a team of passionate individuals with diverse backgrounds in eCommerce. Everpeaks® helps brands showcase their products to the global marketplace.

Through technology, marketing and the use of global marketplaces, they are able to bring consumers closer to the brands within their portfolio, wherever they are in the world.

Within this ecosystem, Everpeaks® is poised to be at the centre of Southeast Asia providing their services via their solution, Fulfilment by Everpeaks® (FBE) addressing the challenges manufacturers are facing today.

What can Everpeaks® do for Manufacturers?

Fulfilment by Everpeaks® (FBE) is an end to end eCommerce solution that delivers the ability for brands to have a centralised duty free warehousing, inventory management system and eCommerce integration all in one place. It allows brands and manufacturers to connect to their consumers directly through eCommerce from click to delivery.

FBE operates from a duty free warehouse in Malaysia. This warehouse is integrated with a system that can connect to all major eCommerce platforms within the region including Lazada, Shopify, eBay, and many more.

The benefits of duty free warehousing combined with an eCommerce integrated fulfilment solution democratises global trade and allows a new type of company to consider cross border fulfilment as a core strategy: the SMEs of the world.

By comparing FBE to traditional distribution, you can see that it is positioned to be scalable, agile and most importantly cost friendly. FBE allows access to markets previously only attainable via a distributor.

The biggest differentiator is that this service combines logistics and eCommerce and adds the true global enabler of duty free warehousing making it a holistic solution for any brand owner looking to penetrate SouthEast Asia.

Everpeaks®’ target customer are brand owners or manufacturers in the following countries that are looking to expand to Southeast Asia:

● North America

● Canada

● France

● Germany

● United Kingdom

● Australia

● South East Asia countries including Malaysia (targeting brand owners who manufacture in China and distributing it regionally)

Conclusion

While there are many ways to get started, setting a solid foundation should be the top of the list. For any digital transformation, you need to embrace a new mindset because you will no longer be dealing with product fulfilment orders from retailers or wholesalers - you will now be creating and crafting strategies to market to consumers.

And of course to have a successful transformation you will need the right tech in place with the right partner that shares the same aspiration.

At Everpeaks®, we help brand owners overcome barriers of talent, execution, experience and performance in generating sales from around the world. As an accredited performance driven eCommerce managed services provider, we work hand in hand with our customers to ensure revenue and positioning of your company within the industry.

We have always believed that the next big thing will be the M2C eCommerce business that is opening up new opportunities. With Fulfilment By Everpeaks® (FBE) business model, we are your right partner to move forward with. The rise of manufacturers selling directly online is changing how customers shop and do business.

The ability to sell directly to consumers comes with benefits for both manufacturers and consumers. Check us out and let’s have a chat.

For more information please go to: https://www.Everpeaks.com/

To connect with Joachim Sebastian, go to: https://www.linkedin.com/in/joachim-sebastian-92866020/